The New Zealand government has faced criticism for its excessive reliance on business consultants, but would marketing companies benefit from more use of consultants?
Too often there is a disconnect or lack of communication between management and staff. Bridging that divide by promoting open dialogue, breaking down silos, and bringing together diverse viewpoints and skill sets is what is needed, but is remarkably absent in many companies.
The cheapest consultancy for any company is the staff they employ. From first hand experience and conversations with other company employees, it is apparent the management, either dont value their opinions or have never experienced the coal face. Many of the middle management and consultants where the ideas dominate from, and are then forwarded to the decision makers are often university educated, with no practical experience. A mix of both collaborations would improve the outcome.
Too often there is a disconnect or lack of communication between management and staff. Bridging that divide by promoting open dialogue, breaking down silos, and bringing together diverse viewpoints and skill sets is what is needed, but is remarkably absent in many companies.
The cheapest consultancy for any company is the staff they employ. From first hand experience and conversations with other company employees, it is apparent the management, either dont value their opinions or have never experienced the coal face. Many of the middle management and consultants where the ideas dominate from, and are then forwarded to the decision makers are often university educated, with no practical experience. A mix of both collaborations would improve the outcome.